Although we call it the worldwide web, many web sites are not designed for a worldwide audience. Web sites frequently show a lack of global perspective. In particular, web content created by native speakers of English is often difficult for non-native speakers to understand.
By the end of 2005, over a billion people already had access to the internet. For millions of them, especially those whose native language is not "important" enough for most localization efforts, English-language web pages are the primary source of online information from the international community. Web pages that are produced locally in their own language provide information about domestic businesses, products, entertainment, news, and opinions. However, the ability to read English enables them to access the global network of online information.
Of course, the proportion of English-language web pages is declining as more and more people come online from diverse cultures. However, English is still the most important language for accessing the worldwide web, and it will probably remain so for many years to come. The most effective way to present your web site to a global audience is to produce its content in "Global English" so that it is easy for non-native speakers to understand.
Universal Web can help you promote your web site by producing web content in clear, globally understood English ("Global English"). This service is especially beneficial for two types of clients:
For information that is appropriate to your type of company, please click on one of the above links. (The second link also explains more about the limits of localization.)
In addition to producing excellent web content, we can make your web site more user-friendly for a global audience by streamlining its design.
A list of the fees that we charge for our services is available online.
For other information, email me.
Universal Web is a division of American Services In Asia
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